Standard Product Features for a Multi Vendor Marketplace Platform

Landing Page Example

Users may register for the site using their email and password combination from Facebook or Google
Users are only required to give email, password, display name, and location in order to use the site
Registration page may be required either before browsing or when they are ready to make a purchase
Image and all text are customizable for this page

Detailed questions pertaining to that product must be answered as the site admin requires – these will be specific to the overall category
Each item will have specifics on return policy for each item
Each item will have delivery terms per item
Each product will have reviews for the item or feedback on the seller
Sellers will complete required information on each product they wish to sell in the marketplace
Each item will be associated with a specific predetermined category, subcategory and affiliated tags
Site administrator will determine these as they are offered as drop down options for ease of use, and organization for what is sold in the marketplace
Seller will list the price of the item for sale
Seller may include images, PDFs, and videos for each item listed for sale

Messaging system to allow for conversations and questions inside the marketplace
Personal Contact details are hidden from users to keep users inside the marketplace
Once sale is made or service is hired, relevant personal details are released in order to ship the product or fulfill the service

User profiles all accessed by individual email and password
Users will manage their own display name and full contact details
Users manage profile picture and all pictures associated with each item for sale
Users may attach their social pages
Users manage funding details through which they will be paid
All users have current and past transactions and history
Users will be able to buy and sell in the marketplace
All users may create a listing of an item they are in search of
All users may send and receive messages
All users may manage subscriptions and upgrade or downgrade at any time

Sellers may upload and manage each item they have for sale
Sellers may add photos, video links, or PDF’s to showcase their item for sale
Sellers will select from site administrators predetermined categories, subcategories and tagging to list the item
Sellers will also be required to answer site admin determined questions per category of item for sale
Sellers may choose the price for each item
Sellers will list the item title and description
Sellers will input return and delivery policies per item listed

Each user may collect verified and unverified reviews
Verified reviews are received after an item is sold through the marketplace via a unique link
Verified reviews have a check icon next to the reviewers name
All reviews contribute to the users overall rating
Buyers and sellers may both collect reviews
Reviews may be collected as both a 5 star rating and free form text box
Non-verified reviews may be collected at anytime by users and non users
Non-verified reviews may be requested by users – they may attach their email address book or post on Facebook, Google, or Twitter to request reviews
Non-verified reviews contribute to overall rating but do not have a check mark

Buyer may select quantity and add item to the shopping cart
Buyer may select quantity and buy now
Buyer may request a custom option and message the seller directly in regards to a product listing which may incur price variance

Marketplace will include a shopping cart
Shopping cart will combine all products in one space
Buyers may edit quantity or remove items from the cart
Shipping details will be separated based price calculated from each seller after the cart is confirmed
Single payment made for all products together, and includes all shipping totals

USPS real time calculations based on buyer and seller location and desired shipping speed
Seller may input tracking details from the shipments prepared off the site
Free form box for designated shipping cost per item (will override USPS shipping)

Users may make purchases with credit cards
Users make one payment for all products and shipping charges
Users have the ability to store credit cards
Payment processing occurs through a third party processor – either Braintree Payments or Stripe
Single payment made for all products together, and includes all shipping totals

Searching may be broken into overall project, and specific items associated with project
This “in search of section” may be accessed in the buyers dashboard and modified or removed at any time
Sellers may apply to each individual item that they can fulfill
Sellers will get automated email if their product matches the buyers request
Specifics of the buyer’s request may relate to price, when they need the item by, and details of the item they are in search of
Items users are in search of
Keywords
Price Ranges

Automatically match products that buyers are searching for with major category of items that sellers have listed for sale in the marketplace
Notification are sent to the sellers with matching a category via email
Sellers with items for sale in desired category also have a “match” notification in their dashboard

Sellers have the ability to sell items directly to buyers searching for a specific item via the internal messaging system
Seller will include photos and details of the item they are selling through that message
Buyers may accept the product offer if the specifications and details meet what they are searching for
Buyers may decline the product offering
Buyers may revise the product offering and update pricing, details or delivery date

Emails may be modified at any time by the site administrator
Client constructs design and content for emails, marketplace sets the triggers that sends them
Site includes automated emails when standard actions occur in the marketplace for all items listed below
New user welcome
Password reset
Message received

Social sharing to Facebook, Twitter, and Pinterest available on each item listed – pushing to those platforms
Social logins through Google and Facebook available at registration

Update text, images, and colors on landing page, registration and login page
Provide Logo and social media links
Access to update, remove, or add categories, subcategories, and tags
View users and export based on filters
Impersonate users to help with tech support or read messages
Delete users if in violation of policies
Locations users may enter the site
Update emails
Write required questions in regards to each category for sale in the marketplace
Rate units
View sign up metrics by day
Export users at any time

Transaction Model implemented to allow for % of transactions on each purchase
Preferred Processors allows for transaction fee to be taken before seller is paid
Subscription or Membership, Custom or Native Ads, Featured Users or Products, Buying fees available (subject to additional charge)