What is a Tagline?

future of online marketplace

So what is a tagline and why is it so important?

A tagline is a catchy, short description that summarizes the overall benefit of your brand. It should help the audience understand the bigger picture of your service or product and entice them enough to continue browsing through your website. Taglines are created and intended to leave a lasting effect on the recipient. When one is formed correctly, it will capture the overall benefit of what is being advertised, whether it’s a product, business, service, or idea.  Think of some of your favorite products.  Nike states “Just Do It”, Mcdonald’s makes you shout “I’m Lovin’ It” and Campbell’s Soup states it is “MMM, MMM Good.”  Taglines are more than just a few words under your logo.  A good tagline is an important tool to enhance your brand recognition.  By creating a great tagline you can ensure people will know exactly who and what you are.

Different styles of taglines include humorous, serious, and inspirational. Each style’s purpose is to evoke an emotion from the viewer; leading them to take immediate action.

Here are a few tips to help you create a memorable tagline for your marketplace business.


Tips on how to create a tagline that stands out

  • Make it short and keep it simple! There’s a difference between a phrase and a sentence. Avoid paragraphs.
  • Avoid making bland or cliché statements. Steer clear statements like “out of the box” and “game-changing”. Be original.
  • Make sure your tagline provides a clear picture of what your brand is. It needs to capture what it is that makes your business different from the others.
  • Offer a solution to an issue to move the audience toward a problem area. Users will then begin inventing their own reasons to take advantage of what you’re offering.